Our logo uses a bold font to depict the spirit of our workers — bold and dynamic, daring to keep ahead of challenges. The italic treatment of the logotype brings out the progressive and agile nature of the Labour Movement, always on the go and ready to take challenges head-on.
Using a strong and recognisable red, this colour represents our passion for the people — united by the commitment to stand by each other as we create a workforce for the future.
Our heart beats for the people. Hence, our U Hallmark features 3 ‘U’s that represent strength through community. This appears across our brands and affiliates in various colours and patterns, further emphasising our commitment to diversity.